Flexibility, Elasticity, and Multi-Purpose Marketing Done Right!
As usual, first of all, let’s head a dive into what are email verification services, how they can help you in your business ventures, and how you might leverage such services. Email verification services are tools or platforms designed to validate and verify email addresses for accuracy and deliverability. These services ensure that the email addresses you might collect or use in your marketing campaigns are valid and active. What would be the point of running campaigns when the majority of the emails are just fake, not-being-used or deliberately bot-related? So just to summarize the main point, by using an email verification service, you can remove invalid or inactive email addresses from your mailing list. This will for sure improve email deliverability rate and ensures that your messages reach the intended recipients.
Spam, Fraud, Way Too High Costs? Goodbye to All of Them!
Email verification services might not be the highest priority for you when it comes to running your online marketing and email marketing campaigns. However, you might be wasting your resources and money on sending out such emails to addresses that will generate no leads or revenue for you. Email verification services can identify and eliminate email addresses that are likely to bounce – saving you resources and money, just as mentioned above. Bounced emails occur when messages fail to reach the recipient’s inbox, either due to non-existent addresses, typos, or other issues. As mentioned before, invalid or inactive addresses waste resources, including time, effort, and money. Email verification services can reduce costs associated with sending messages to non-responsive recipients or dealing with bounced emails. By reducing bounce rates, you maintain a clean and engaged subscriber list. Not wasting anyone’s time is already a winning proposition, isn’t it?
Know Your Clientele
Email verification services often provide additional information about email addresses, such as whether they belong to disposable email providers or if they are associated with known email forwarding services. This additional data helps you make informed decisions about the quality and reliability of your email contacts. So it is not just that you are not wasting your own time and money on reaching out to non-existent potential customers, but you can even draw a conclusion – at least a more in-depth one- about the ones that actually open and get involved in your marketing efforts. Email verification can easily flag email addresses that may be associated with fraudulent activities, such as fake sign-ups or bot-generated accounts. This helps maintain the integrity of your user base and protects your platform from malicious users. Exactly how it was mentioned before. Get more involved with your potential customers of yours, get to know them more, and make sure that they are more involved. Without wasting any time, resources, or money by knocking on closed doors (or even worse, non-existent or fraudulent ones). So keep your integrity, check the sources and emails, and make sure that the return on investment – when it comes to your email marketing efforts – is aligned with your goals and needs!