February 22, 2024

The Google Pixel Fold May Make Foldable Phones Affordable


Google’s Pixel Fold is set to be priced competitively compared to Samsung’s Galaxy Z Fold series, according to a new leak. This follows earlier rumors that claimed the Pixel Fold would be priced at around $1,700 when it’s announced in May at Google I/O 2023.The same leaker also suggests that the Pixel 7a is likely to be the same price as the Pixel 6a (or a little higher.) The latest rumors come from Yogesh Brar (opens in new tab), a notable tipster who’s proven fairly reliable over the years. Brar says the Pixel Fold will cost between $1,300 and $1,500 (so roughly £1,100 to £1,200 or AU$1,900 to AU$2,200), while the Pixel 7a will cost between $450 and $500 (that’s about £370 to £410 or AU$670 to AU$745).The Pixel 6a launched at $450 / £399 / AU$749 (though you can find it for much cheaper now with some great deals), so the rumored price is in line with what we’d expect. That upper $500 limit would also make a bit of sense, as elsewhere we’ve heard that Google plans to improve the materials used in the phone, as well as upgrade the chip to the Tensor G2, and slotting in new camera sensors. The Pixel Fold price rumor is a lot more interesting. Though that price is certainly well north of a grand in both the US and UK, if we take this rumor at face value, it suggests the Fold’s price is being positioned to lower the prohibitive entry cost of foldables – in the US and Europe, at least, especially vertically-folding larger folding phones. 

 Lowering the barrier to entry 

While some clamshell foldables – think Samsung’s Galaxy Z Flip 4 or Oppo’s Flip N2 Flip – have cost around $1,000 / £800 or even less, Galaxy Fold-style foldables have been pitched closer to $2,000 / £1,700, although that price has been edging lower and lower as more companies enter the market.The Honor Magic Vs costs $1,700, £1,400 / AU$2,500, according to quick Google conversions, while the Tecno Phantom V Fold will set you back around $1,100 / £900 / AU$1600. If Brar is on the mark, the Pixel Fold will fall somewhere in the middle of that range. Foldables as a category have been getting stronger year over year, with Google’s Android 12L and Android 13 improvements going a long way toward enhancing the foldable user experience. As Google prepares Android 14, to further improve on the OS’s foldable support, with tools for developers to build or improve existing apps to work better on foldables, the Pixel Fold will mark the company’s fully enthusiastic embrace of this form factor – and an accessible price point would be the icing on the cake.

The Google Pixel Fold could be the phone that makes foldables affordable

Foldable smartphones are still a luxury item with price tags starting at $1,000 or more, but that could change with the launch of Google’s Pixel Fold. According to rumors, Google is planning to release its foldable phone later this year and could potentially make foldable devices more affordable for consumers.

What is the Google Pixel Fold?

The Google Pixel Fold is a rumored foldable smartphone from Google. It is expected to have a flexible OLED display that folds in half, similar to other foldable phones on the market, like the Samsung Galaxy Fold and the Huawei Mate X. The Pixel Fold is expected to run on Google’s Android operating system and feature high-end specs like a Snapdragon processor, a large battery, and multiple cameras.

Why could it make foldables more affordable?

Google is known for offering high-end smartphones at a more affordable price compared to competitors like Apple and Samsung. If the Pixel Fold follows this trend, it could be an affordable option for consumers who are interested in a foldable phone but don’t want to pay the high price tag that currently comes with them. Additionally, Google’s influence on the smartphone industry could lead to more competition in the foldable space, driving prices down overall.

When is the Pixel Fold expected to launch?

There is no official release date for the Pixel Fold yet, but rumors suggest it could be announced sometime in 2021. However, delays in production and the ongoing chip shortage could push the release date back further.

What are the potential drawbacks of a more affordable foldable phone?

Lower prices typically mean sacrificing some features or specs for cost-saving purposes. While the Pixel Fold is expected to be more affordable than current foldable phones, it could still come with a hefty price tag compared to standard smartphones. Additionally, the technology behind foldable screens is still relatively new, so there could be durability issues or other problems that arise with extended use.

In conclusion, the Google Pixel Fold could breathe new life into the foldable phone market by potentially making them more affordable for the average consumer. However, it’s important to consider the potential drawbacks and wait for more information before making a purchasing decision.
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